Who am I?
I am a talented and flexible, award winning designer with over 20 years of experience, able to deliver creative and innovative design solutions.
I started my career in Illustration and moved into Graphic Design creating numerous print and packaging concepts. Having found my place in the Digital, UI/UX Web Design world, my past incarnations have provided me with a breadth of experience in the wider spectrum of design.
I pride myself on being able to take projects from inception through to final delivery, working with clients/stakeholders to meet their requirements efficiently and creatively. Finding exciting ways to make beautiful and interesting graphics function well for online and offline spaces.
Working with a team is one of the most satisfying parts of the job for me, from understanding the needs of the clients/stakeholders, organising work flows and joining the dots between developers, marketing specialists, researchers, SEO specialists, agencies, printers, copywriters, photographers and design teams.
My work story
University Of Stirling - Stirling - Digital/Graphic Designer - April 2017 - Present
As part of the wider Marketing Brand and Campaign team I’m responsible for design requirements for online and offline campaigns, publications and advertising. This involves all aspects of digital design, social media and animation along with any print design requirements, such as press advertising, prospectuses, exhibition kits, external display banners.
Main duties:
- Meeting with stakeholders to understand their requirements
- Designing and creating beautiful digital solutions for a broad range of projects
- Working on cohesive marketing and promotional campaigns, including all aspects of branding and logo design for digital and print
- Creating and maintaining image, icon and UI design libraries
- Maintaining and developing our online brand bank, brand evangelist!
- Presenting proposals and concepts to stakeholders, developers and design teams
- Client interface work, including project management and problem-solving
- In-browser responsive design and Adobe XD/Figma prototyping
- Design solutions for multiple UI projects, online marketing and animation
- Front-end design using (HTML/CSS/JavaScript) SVG Animation
- Actively manage project tasks using Asana in conjunction with the wider marketing team
- Documenting behaviour interactions and creating digital, campaign and brand guidelines
- Using accessibility tools, such as Site Improve, HotJar and Colour Contrast Checkers
Gecko New Media - Edinburgh - Digital/Web Designer - April 2015 - April 2017
As lead designer, I was responsible for the digital requirements along with managing workloads and connecting team members. I provided high-quality user-led design proposals for responsive web design, social media, email, digital display advertising, immersive infographics and presentations.
Internet Creation Ltd - Dunfermline - Digital/Web Designer - October 2010 - April 2015
As Senior Designer I was responsible for developing digital concepts from client brief through to completion. I created digital and print designs for online and offline campaigns, branding, publications and advertising.
TBDA Scotland Ltd - Stirling - Graphic Designer - March 2003 - October 2010
As Designer/Studio Manager I had a focus on Design for print initially, but over the years I was able to help develop a more prominent digital angle to the business building connections with other local agencies.
I honed my skills in marketing and in working with clients from the concept stage to final products on shelves, with a digital presence alongside.