Sprout 365

This project involved the creation of a bespoke UI in close collaboration with the development team at Gecko Media. The brief was to design some simple branding along with a user-friendly interface for a client reporting system using Umbraco as the CMS. Creating monthly reports for the in-house marketing team, containing a monthly summary of clients’ performance, including how many people have visited their site (“sessions”), traffic sources (organic, direct, social), goals (contact form submissions, phone calls), geographical location, conversion rates (which traffic sources were the most effective) and position tracking (what keywords performed the best).