Sprout 365

In partnership with the development team at Gecko Media, I designed a bespoke user interface for a client reporting system built on Umbraco CMS. The project involved creating simple, effective branding and a clean, user-friendly interface tailored to the needs of the in-house marketing team. The system generates monthly performance reports for clients, presenting key metrics such as website sessions, traffic sources (organic, direct, social), goal completions like form submissions and phone calls, geographic user data, conversion rates by traffic source, and keyword position tracking. This solution streamlined the reporting process, making complex data easy to interpret and act on - enhancing both internal efficiency and client communication.